Which of the Following Best Explains What the "Marketing Concept

question 243

Multiple Choice

Which of the following best explains what the "marketing concept" means?

• A) Firms should spend more money on marketing than they have in the past.
• B) A firm's main emphasis should be on the efficient utilization of its resources.
• C) All of a firm's activities and resources should be organized to satisfy the needs of its customers--at a profit.
• D) A company's chief executive should previously have been a marketing manager.
• E) A firm should always attempt to give customers what they need regardless of the cost involved.

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Definitions:

Wiki

A website on which anyone can post material and make changes to other material.

Posted By Users

Content or information shared on a platform or system by its users rather than its owners or administrators.

Social Capital

The number of connections a person has within and between social networks.

Lending Decisions

The process financial institutions use to evaluate the creditworthiness of borrowers and determine loan approvals.