In Macro-Marketing

question 376

Multiple Choice

In macro-marketing

• A) no universal marketing function can be completely eliminated.
• B) the objectives of the individual firm, rather than society, are most important.
• C) functions should not be shifted or shared.
• D) intermediaries are unnecessary.
• E) the emphasis is on the activities of individual organizations.

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Definitions:

Whistle Blowers

Individuals who expose any kind of information or activity deemed illegal, unethical, or not correct within an organization, often at personal risk.

Support System

A network of individuals or resources that provide assistance, emotional support, and guidance.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action, providing a company or individual with a sense of direction and purpose.

Behavior

The range of actions and mannerisms exhibited by entities, organisms, or systems in conjunction with their environment or within specific contexts.