During the ______________ Era, Concern About Increased Competition Lead Firms

question 89

Multiple Choice

During the ______________ era, concern about increased competition lead firms to focus on selling to attract customers.

• A) sales
• B) simple trade
• C) marketing department
• D) production
• E) marketing company

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Definitions:

Human Nature

The inherent characteristics and behaviors that every human being shares.

Virtue

A quality considered morally good or desirable in a person.

Kohlberg Construct

A theoretical framework concerning the stages of moral development formulated by psychologist Lawrence Kohlberg.

Personal Ethics

The principles that an individual considers in distinguishing right from wrong and in making decisions based on these principles.