The Term "Micro-Macro Dilemma" Means That

question 336

Multiple Choice

The term "micro-macro dilemma" means that:

• A) most people are both producers and consumers.
• B) marketing people cannot agree on whether marketing should be viewed as activities or as a social process.
• C) macro-marketing is just a small part of a larger micro-marketing system.
• D) the micro view of marketing is concerned with the flow of goods and services from producers to consumers-while the macro view is not.
• E) what is "good" for some producers and consumers may not be good for society as a whole.

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Definitions:

Capital Lease

A lease classified as a purchase by the lessee for accounting purposes, where the lessee essentially buys the leased asset.

Incremental Borrowing Rate

The interest rate a lessee would have to pay to borrow on a collateralized basis over a similar term the funds necessary to lease an asset.

Lessor's Implicit Interest Rate

The interest rate in a lease agreement that, when applied to the minimum lease payments, causes the present value of those payments to equal the fair value of the leased asset.