As a Firm Moves from the Sales Era to the Marketing

question 169

Multiple Choice

As a firm moves from the sales era to the marketing department era it is likely to:

• A) have marketing people who develop long range plans-sometimes 5 or more years ahead.
• B) begin to integrate all the firm's marketing activities.
• C) place less emphasis on earning a profit and more emphasis on what customers will buy.
• D) adopt a more narrow view of marketing.
• E) be more concerned with its ability to produce enough to meet demand.

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Definitions:

Conservative Debt Securities

Investments in fixed-income securities that are considered low risk, typically issued by government entities or stable corporations.

Prudent Person

A legal standard used to represent the hypothetical individual who exercises average care, skill, and judgment in decision-making, serving as a comparative standard in legal and financial fields.

Discretionary Investment Power

The authority given to a person or entity to make investment decisions on behalf of another without needing express consent for each decision.

Conservative Debt Securities

Investment vehicles such as bonds or debentures that are considered lower-risk due to stable income features and the issuer's strong financial position.