Better Performance of Our Market-Directed MACRO-Marketing System May Require

question 166

Multiple Choice

Better performance of our market-directed MACRO-marketing system may require:

• A) newer and tougher laws-because the present laws don't do enough to protect competing firms from each other.
• B) more consumer responsibility.
• C) less emphasis on consumer privacy.
• D) less business responsibility because consumers already determine whether a firm will succeed or fail.
• E) None of these alternatives is correct.

Identify and explain various behavioral biases and heuristics.

Assess the role of noise traders in financial markets.

Recognize the impact of market efficiency on arbitrage and investment strategies.

Evaluate the effects of overconfidence and other biases on managerial decision-making.

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