The Three Basic Ideas in the "Marketing Concept" Are

question 86

Multiple Choice

The three basic ideas in the "marketing concept" are:

• A) customer satisfaction, resource efficiency, sales maximization.
• B) customer satisfaction, total company effort, sales growth.
• C) resource efficiency, sales growth, profit maximization.
• D) customer satisfaction, marketing manager as chief executive, profit.
• E) customer satisfaction, total company effort, profit.

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Definitions:

Temporary Decline

A short-term decrease in the value or performance of an asset or market, expected to recover over time.

Voting Common Stock

Shares that give the holder the right to vote on corporate matters.

Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenues, indicating the company's financial performance over a specific period.