Which of the Following Statements About Marketing Is FALSE

question 121

Multiple Choice

Which of the following statements about marketing is FALSE?

• A) Marketing concepts and techniques apply for nonprofit organizations-as well as for profit-seeking organizations.
• B) Marketing offers many rewarding career opportunities.
• C) The cost of marketing is about 15 percent of the consumer's dollar.
• D) Marketing affects almost every part of your daily life.
• E) Marketing is vital for economic growth and development.

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Definitions:

Long-term Memory

The phase of memory that is capable of storing information for extended periods of time, ranging from minutes to a lifetime.

Effort

is the use of physical or mental energy to accomplish a task or goal.

Eyewitness Recognition

The process by which an individual who has witnessed a crime or event identifies persons, objects, or places related to the incident.

Elizabeth Loftus

A cognitive psychologist known for her work on the malleability of human memory and its implications for eyewitness testimony.