The "Marketing Concept" Says That a Business Firm Should Aim

question 138

Multiple Choice

The "marketing concept" says that a business firm should aim all of its efforts at:

• A) doing more advertising and selling than competitors.
• B) selling what the company produces.
• C) satisfying customers-regardless of profitability.
• D) satisfying its customers-at a profit.
• E) producing those products which it can make at lowest cost.

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Definitions:

Growing Population

An increase in the number of individuals in a population, typically due to birth rates exceeding death rates.

American Federation

A large, national labor union organization in the United States.

Industrial Organizations

A field of economics dealing with the strategic behaviors of firms, market competition, antitrust laws, and the regulation of industries to promote competition and economic efficiency.

Union Members

Individuals who belong to a labor union, which is an organization that represents workers in negotiations with employers regarding wages, work conditions, and other employment-related issues.