The "Marketing Concept" Says That a Business Firm Should

question 333

Multiple Choice

The "marketing concept" says that a business firm should:

• A) Aim all its efforts at meeting society's needs-regardless of profitability.
• B) Aim all its efforts at satisfying its customers-at a profit.
• C) Sell those products which it can make at lowest cost.
• D) Place heavy emphasis on developing new products.
• E) Treat advertising and selling as its priority.

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Definitions:

Following Up

Following up involves contacting someone after an initial interaction or meeting to discuss the next steps, provide additional information, or remind them of upcoming deadlines.

Solicited

Asked for or requested, typically in a formal way.

Prospecting

The process of searching for potential customers, clients, or buyers in order to develop new business.

You-Attitude

A communication style focused on addressing the needs, interests, and expectations of the audience, emphasizing "you" rather than "I" or "we."