During the Sales Era

question 289

Multiple Choice

During the sales era

• A) families traded or sold their surplus output to local distributors.
• B) characteristic management thinking said, "If we can make it, it will sell."
• C) all marketing activities were brought under the control of one department.
• D) increased competition made firms focus on winning customers.
• E) marketing people did both short-run and long-run marketing planning.

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Definitions:

Behaviour Modelling

A training technique that involves demonstrating desired behaviors as a way for learners to observe and then replicate the behavior in real-life scenarios.

Role-play

A training or learning technique in which individuals simulate actions and scenarios to practice responses, improve skills, or understand different perspectives.

Reinforcement

In organizational behavior, a strategy to encourage specific behaviors through rewards or consequences.

Learning Points

Specific pieces of knowledge or understanding gained through education or experience, often used as building blocks in the learning process.