Complete Acceptance of the "Marketing Concept" Would Require

question 376

Multiple Choice

Complete acceptance of the "marketing concept" would require:

• A) making sure that all departments focus their efforts on satisfying customer needs.
• B) having all production, finance, accounting, and personnel managers report directly to the marketing manager.
• C) placing less emphasis on profit as the objective of the firm.
• D) trying to satisfy the needs of each and every customer.
• E) All of the above.