Which of the Following Is NOT a Trend Affecting Marketing

question 118

Multiple Choice

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

• A) Shift to NAICS.
• B) Closer relationships and single sourcing.
• C) ISO 9000.
• D) Less e-commerce and supply chain management.
• E) More use of JIT and EDI.

---

Definitions:

Pension Plan

A pension scheme in which an employer is obliged to contribute to a fund allocated for an employee's future benefit.

Plan Contribution

Money added to a retirement or pension plan, either by individuals or employers, to save for the future.

Actuarially Determined

Calculated using actuaries' methods and assumptions, typically in the context of pension plans and insurance.

Discount Rate

The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows or investments.