Examlex
Which of the following organizations should apply the marketing concept?
Popular Appeal
An appeal to popular opinion to gain support for our conclusion.
Famous Person
An individual who has gained widespread recognition and public attention.
Product Ad
A promotional message or material aimed at informing, persuading, or reminding consumers about a product.
Ad Hominem Fallacy
Rather than offering a counterargument, we target the character of the individual who presented the argument.
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