FlyFar Airlines Uses Marketing Research to Determine Customer Needs and Assess

question 157

Multiple Choice

FlyFar Airlines uses marketing research to determine customer needs and assess how well the company meets them. This suggests that FlyFar managers exhibit ________.

• A) a marketing orientation
• B) social responsibility
• C) separation of information
• D) the innovation concept
• E) a production orientation

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Definitions:

Company's Contact

Information or details that allow communication with a company, including addresses, phone numbers, and email addresses.

Directory

A compiled list of individuals, organizations, or services, systematically arranged often in alphabetical or thematic order, typically containing contact information.

Administering Estate

The process of managing and distributing a deceased person's property according to their will or the laws of intestacy if no will exists.

Collecting Debts

The process of pursuing payments of debts owed by individuals or businesses.