It Is More Costly for Firms to Try and Attract

question 279

True/False

It is more costly for firms to try and attract new customers than it is to build a strong relationship with existing customers.

Identify and explain the concepts of prejudice, stereotypes, and discrimination.

Describe the cognitive processes involved in ingroup favoritism and outgroup prejudice.

Recognize the behavioral component of attitudes through examples.

Explain the concept of cognitive dissonance and its cultural variations.

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Definitions:

Digestion

The biological process by which the body breaks down food into absorbable components.

Emergency Situation

A sudden, urgent, usually unexpected occurrence or condition requiring immediate action.

James-Lange Theory

An idea that suggests emotional experience comes after the occurrence of physiological excitement.

Cannon-Bard Theory

A theory of emotion that proposes emotions and bodily reactions occur simultaneously in response to stimuli, contrary to earlier theories that suggest a sequential process.