Which of the Following Is NOT Likely to Be Found

question 110

Multiple Choice

Which of the following is NOT likely to be found in a company with a marketing orientation?

• A) The company sells whatever it can make.
• B) The company sees customer credit as a service.
• C) The company designs its packaging as a selling tool.
• D) The company uses marketing research to see if it is satisfying its customers.
• E) The company focuses on locating new opportunities.

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Definitions:

Innovation

The process by which ideas are transformed into new products and services that will help firms grow.

Alpha Testing

An attempt by the firm to determine whether a product will perform according to its design and whether it satisfies the need for which it was intended; occurs in the firm’s research and development (R&D) department.

Product Life Cycle

The course of a product’s sales and profits over its lifetime, involving several stages such as introduction, growth, maturity, and decline.

Maturity Stage

A phase in the product life cycle where growth stabilizes, and sales peak, often leading to increased competition and market saturation.