All of the Following Are Examples of a Production Orientation

question 63

Multiple Choice

All of the following are examples of a production orientation, as opposed to a marketing orientation, EXCEPT:

• A) the company sells what it can make easily.
• B) advertising focuses on the benefits of the product to customers.
• C) the relationship with the customer ends with the sale of the product to the customer.
• D) the purpose of customer service is to reduce customer complaints.
• E) advertising focuses on the features of the product.

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Definitions:

Total Revenue

The total amount of money generated from the sale of goods or services before any expenses are subtracted.

Price Elasticity

A measure of how much the quantity demanded of a good or service changes in response to a change in its price.

Consumption Reduction

A decrease in the amount of goods and services consumed by individuals or communities, often aimed at saving resources or money.