All of the Following Are Examples of a Production Orientation

question 63

Multiple Choice

All of the following are examples of a production orientation, as opposed to a marketing orientation, EXCEPT:

• A) the company sells what it can make easily.
• B) advertising focuses on the benefits of the product to customers.
• C) the relationship with the customer ends with the sale of the product to the customer.
• D) the purpose of customer service is to reduce customer complaints.
• E) advertising focuses on the features of the product.

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Definitions:

Total Assets

The sum of all current and non-current assets owned by a company, representing the total resources that can be used to generate future revenue.

Mutual Funds

A type of investment vehicle consisting of a portfolio of stocks, bonds, or other securities, which is managed by an investment company with contributions from individual investors.

Closed-End Funds

Investment funds with a fixed number of shares that are traded on stock exchanges, unlike mutual funds.

Unit Investment Trusts

A type of investment fund offering a fixed portfolio of securities for a specific period, known for its relatively low management expenses.