Which of the Following Statements About Customer Value Is True

question 343

Multiple Choice

Which of the following statements about customer value is true?

• A) Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
• B) The greater the competition, the less important customer value is.
• C) The sure way to achieve high customer value is to offer a lower price.
• D) It is the manager's view of customer value that matters, not the customer's.
• E) None of the above is true.

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Definitions:

Social Security Tax

A mandatory contribution to the U.S. Social Security system, levied on both employers and employees, to fund retirement, disability, and survivorship benefits.

Medicare Tax

A federal tax paid by employees and employers to fund the Medicare program, which provides health insurance for individuals who are 65 years of age and over, or who meet other specific criteria.

Payroll Taxes

Taxes imposed on employers and employees based on the wages and salaries of employees, used to finance social security and Medicare programs.

State Unemployment Contributions

Taxes paid by employers to state government funds for unemployment compensation programs.