Which of the Following Statements About Customer Value Is True

question 343

Multiple Choice

Which of the following statements about customer value is true?

• A) Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
• B) The greater the competition, the less important customer value is.
• C) The sure way to achieve high customer value is to offer a lower price.
• D) It is the manager's view of customer value that matters, not the customer's.
• E) None of the above is true.