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The text argues that MACRO-marketing in the United States:
Shareholders' Equity
The residual interest in the assets of a corporation after deducting liabilities, indicative of the company’s net worth.
Common Stock
Shares representing ownership in a corporation, giving holders rights to dividends and influence through voting.
Additional-Paid In Capital
The amount of money paid by investors above the par value of the shares, also known as share premium.
Financing Sources
Various methods a company uses to raise capital or funds, including debt financing, equity financing, and internal generated funds.
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