In Order to Build Relationships with Customer Value, Firms Must

question 70

Multiple Choice

In order to build relationships with customer value, firms must do all of the following except

• A) ensure that everyone in a firm works together to provide customer value before and after each purchase.
• B) brief their advertising people to develop ads that try to convince a customer to buy once.
• C) attract customers in the first place-and keep them satisfied after they buy.
• D) try to adopt the marketing concept.
• E) try to eliminate costs that do not give value to customers.

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Definitions:

Activity Level

Activity level refers to the volume of production or operations within a specific period, influencing costs and budgeting in cost accounting.

Revenue And Spending Variance

The difference between the actual revenue and spending versus the budgeted amounts, indicating whether a business is over or under its budgeted figures.

Operating Income

The profit realized from a business's operations after subtracting operating expenses from revenues.

Activity Level

Refers to the volume of production or the quantity of operations that influences costs in manufacturing or service delivery.