Customer Value

question 67

Multiple Choice

Customer value

• A) is greater if benefits exceed costs.
• B) becomes less important as competition increases.
• C) is the same thing as low price.
• D) affects a customer's relationship with a firm before and after a sale.
• E) both A and D are true.

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Definitions:

Carotenoid Pigments

These are organic pigments found in plants and some other photosynthetic organisms, essential for photosynthesis and protecting plants from sun damage.

Chlorophyll

A green pigment found in the chloroplasts of plants, algae, and some bacteria, which is crucial for photosynthesis as it absorbs light most efficiently and uses the energy to convert carbon dioxide and water into glucose.

Cyclic Electron Pathway

A photosynthetic process in plants and some bacteria where electrons are recycled allowing for the production of ATP without the production of NADPH or oxygen.

Photosynthetic Pigment

Molecules that absorb specific wavelengths of sunlight and use this energy to carry out photosynthesis in plants and algae.