Which of the Following Criticisms Focuses Most Directly on a Macro

question 254

Multiple Choice

Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?

• A) Products often wear our right after the warranty expires.
• B) Much TV advertising is annoying.
• C) Marketing exploits the poor and the uneducated.
• D) Prices for very similar products vary a lot from store to store.
• E) Door-to-door salespeople are trained to be pushy.

---

Definitions:

Applied Psychology

This refers to the use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and experience.

Behaviourism

A field of psychology that focuses on observing and analyzing how behavior is learned and influenced by the environment, without invoking thoughts or feelings.

Functionalism

A theory in sociology and psychology which emphasizes the importance of understanding the purpose or function of behavior, institutions, and processes in society and the mind.

Verifiability Of Observation

The principle that empirical observations must be capable of being checked or validated by other observers.