A Marketing Researcher Estimates That During the Next Year a Market's

question 31

Multiple Choice

A marketing researcher estimates that during the next year a market's total purchases of a new product will be $250,000. One firm expects to sell $110,000 worth. It knows that its profits will be about 10 percent of its sales. This firm's sales forecast is:

• A) $90,000
• B) $250,000
• C) $110,000
• D) $11,000
• E) There is not enough information to tell.

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Definitions:

Skills And Abilities

The competencies and capabilities that enable an individual to perform tasks and activities to a certain standard.

Forecasting Human Resources

involves predicting an organization's future workforce needs to ensure it has the right number of employees with the necessary skills.

Organizational Objectives

The goals or targets that a company aims to achieve, which guide its operational and strategic activities.

Business Cycles

Business cycles refer to the fluctuations in economic activity that an economy experiences over a period, characterized by expansion and contraction phases.