Hewlett-Packard Decided That Too Many Other Companies Were Attracting Its

question 261

Multiple Choice

Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as "having all of the features of Hewlett-Packard's LaserJet." So Hewlett-Packard designed a new color printer with a completely new set of features which no competitors' equipment offered. Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share. This was an effort at:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.
• E) None of the above.

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Definitions:

Incongruence

A state of conflict that arises when there is a discrepancy between one's perceived self and ideal self.

Self-concept

An individual's perception of themselves, encompassing beliefs, feelings, and self-awareness.

Ideal Self

The perception of what one should be or would like to be, often serving as a motivational guide for behavior.

DSM-IV

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, a handbook used by healthcare professionals in diagnosing mental disorders.