The "Jury-Of-Executive-Opinion" Sales Forecasting Approach Has an Advantage in That

question 117

Multiple Choice

The "jury-of-executive-opinion" sales forecasting approach has an advantage in that:

• A) executives usually have excellent knowledge about all the outside market forces that may impact demand.
• B) no other quantitative estimates are necessary.
• C) a forecast can be obtained quickly and easily.
• D) past trends are usually ignored.
• E) trend extension is minimized.

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Definitions:

Financial Year

A period used for calculating annual financial statements in businesses and other organizations, typically lasting for 12 months.

Policy and Procedure Bulletin

A document issued by an organization to communicate new or updated policies and procedures to its members or employees.

Company Rules

The formal guidelines and regulations that govern behavior and procedures within an organization.

Goodwill

The intangible asset that arises when a business is valued at more than its tangible assets, often due to reputation, brand, or customer loyalty.