A Research Company Was Asked by a Trade Association to Conduct

question 101

Multiple Choice

A research company was asked by a trade association to conduct a study that would forecast sales and other key trends in the office furniture industry for the next 10 years. The research company set up a series of interviews with key decision-makers who worked for office furniture producers, wholesalers, and retailers. The company combined the results of these interviews and tried to gain a consensus. The research firm was using:

• A) A market test.
• B) A consumer panel.
• C) A focus group.
• D) A jury of executive opinion.
• E) Factor method analysis.

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Definitions:

Trichomoniasis

A sexually transmitted infection caused by the parasite Trichomonas vaginalis.

Protozoa

A diverse group of single-celled, eukaryotic organisms, often free-living or parasitic, that can cause diseases such as malaria and giardiasis.

Fungus

A member of a large group of eukaryotic organisms that includes microorganisms such as yeasts, molds, and mushrooms, some of which can cause infections or be used beneficially.

Hydrocele

A fluid-filled sac surrounding a testicle, resulting in swelling of the scrotum.