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According to the text, micro-marketing does NOT cost too much in the United States-but macro-marketing often DOES cost too much.
Public Relations Plan
A strategic document outlining the tactics used to manage the public perception of an individual or organization.
Evaluate The Source
The act of critically assessing the origin of information to determine its credibility, reliability, and relevance.
Negative Information
Details or facts that may be perceived as unfavorable or disappointing.
Unhappy Customers
Individuals who are dissatisfied with a product or service provided by a business, leading to potential complaints or loss of business.
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