Which of the Following Sales Forecasting Techniques Would Be Most

question 124

Multiple Choice

Which of the following sales forecasting techniques would be most useful for the marketing manager of a business products manufacturer that already faces intense competition?

• A) Sales force estimates
• B) Jury of executive opinion
• C) Use of a national economic forecast
• D) Trend extension of past sales
• E) Multiple-factor method

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Definitions:

Erratic

Describing something that is unpredictable or irregular in pattern, movement, or behavior.

Biological Factors

Elements within an organism's biology that influence its behavior, health, and development, including genetics, brain chemistry, and hormone levels.

Unpredictable Environment

A setting or situation where changes and occurrences are random or difficult to anticipate, often causing stress or anxiety.

Mental Disorder

Any behavior or emotional state that causes an individual great suffering, is self-destructive, seriously impairs the person’s ability to work or get along with others, or makes a person unable to control the impulse to endanger others.