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Q26: _ refers to offering new or improved
Q30: The reason that MICRO-marketing costs too much
Q72: A marketing plan should contain specific information
Q155: Many Internet sites, such as Autobytel.com and
Q165: When a marketing strategy increases profit contribution
Q179: Advertising can increase demand for the product
Q204: A major limitation of the customer value
Q224: Adopting the marketing concept requires that a
Q228: A new marketing strategy often upsets established
Q385: Which of the following statements about economic