A Good Marketing Manager Knows That

question 15

Multiple Choice

A good marketing manager knows that:

• A) market potential is an estimate of how much a firm can hope to sell to a particular market segment.
• B) sales forecasts should be developed BEFORE marketing strategies are planned.
• C) a firm's sales forecast probably will be less than the estimated market potential.
• D) sales forecasts are estimates of what a whole market segment might buy.
• E) All of the above are true.

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Definitions:

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A significant figure in American politics, known for his 1964 presidential campaign and as a major proponent of conservatism in the United States.

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