Which of the Following Is NOT a Current Trend Affecting

question 158

Multiple Choice

Which of the following is NOT a current trend affecting marketing strategy planning?

• A) more attention to environmental issues.
• B) growth of ethnic submarkets.
• C) growth of product placement promotion.
• D) growth of senior citizen submarket.
• E) shift away from exporting.

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Definitions:

Lump Sum

A single payment of money, as opposed to a series of payments made over time.

Borrower Receives

The amount of capital a borrower obtains from a lender under the terms of a loan.

Return Requirement

The expected rate of return that an investment needs to generate to be considered worthwhile.

Cash Flows

The overall totality of financial exchanges inside and outside a company, deeply affecting its ability to have cash on hand.