A Marketing Manager Knows That the Current Market Potential for His

question 37

Multiple Choice

A marketing manager knows that the current market potential for his company's product is close to $1,000,000. He knows that the market is growing at about 20 percent a year, and that his firm usually wins about 25 percent of the total sales. A market analyst forecasts that the company should have $800,000 in sales next year.

• A) The sales manager should worry that his competitors seem to be getting stronger.
• B) The marketing manager should not make any plans based on the forecast, since he knows it must be way off.
• C) The marketing manager should plan on selling less dollar volume next year.
• D) The marketing manager should be disappointed that his sales are not projected to grow at a rate as fast as the market.

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Definitions:

Political Systems

The principles, laws, and procedures relating to a particular form of government.

Sociocultural

Pertaining to the combination of social and cultural factors that influence the behavior, beliefs, and attitudes of individuals within a society.

International Businesses

Companies that engage in trade or investment across national borders, dealing with the planning, production, marketing, and management of goods and services in multiple countries.

Political Ideologies

Sets of ethical beliefs, principles, or theories that guide an individual or group in their political decisions and actions.