AgriGrow, Inc

question 125

Multiple Choice

AgriGrow, Inc. is an agricultural research firm that develops and markets seeds for fast-growth crops. This product-market is in the growth stage of the product life cycle--and sales depend not only on the right marketing mix but also on a variety of other concerns such as competitors' new products, the weather, and ever-changing Federal farm subsidy programs. The AgriGrow marketing manager wants to develop a sales forecast, and in this situation

• A) trend extension approaches are likely to yield the most accurate forecast.
• B) NAICS codes can be used as factors.
• C) the Survey of Buying Power (and the buying power index) should work well.
• D) a jury of executive opinion is probably the best bet.
• E) none of the above.

---

Definitions:

Unrelated Products

Products that belong to different markets or sectors, showing no direct connection or use relation.

New Customers

Individuals or entities that have never purchased from or engaged with a brand or business before.

Existing Products

Products that are currently available in the market, developed and sold by companies.

Existing Customers

Individuals or entities that have previously made purchases from a business and may continue to do so.