Alia Was Satisfied with the Old Television That She Had

question 140

Multiple Choice

Alia was satisfied with the old television that she had owned for years. But after watching a few shows on her friend's big, flat-screen, HD television, she felt that she should buy a newer model for herself. Which of the following limitations of macro-marketing effectiveness does this illustrate?

• A) Customer satisfaction is easy to measure by means of a survey or a poll.
• B) Customer satisfaction depends on and is relative to individual aspirations.
• C) Customer satisfaction remains unchanged even when levels of expectation rise.
• D) The American Customer Satisfaction Index provides an accurate measure of satisfaction.
• E) The average level of customer satisfaction provides a complete picture for evaluating macro-marketing effectiveness.

---

Definitions:

Lower Unemployment

A condition characterized by a reduction in the number of people who are actively seeking work but unable to find employment.

Higher Inflation

An economic condition characterized by a significant increase in prices and a decrease in the purchasing value of money.

Annual Output

The aggregate sum of products and services generated by an economy or company within a single year.

Standard of Living

A measure of the economic welfare and the quality of life of a population, based on income, employment, class disparity, poverty rate, and housing affordability.