In Measuring Consumer Satisfaction, Marketing Managers Should Remember That

question 6

Multiple Choice

In measuring consumer satisfaction, marketing managers should remember that:

• A) Customer satisfaction is a highly personal concept.
• B) Consumer expectations and aspirations tend to remain the same over time.
• C) Looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
• D) Evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results.
• E) All of these alternatives are correct.

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Definitions:

Macroeconomics Factors

The broad external economic forces that affect an economy's performance, including inflation, unemployment rates, and GDP growth.

Seasonal Goods

Products whose demand or availability fluctuates with the seasons of the year, such as winter coats or sunblock.

CPFR System

Collaborative Planning, Forecasting, and Replenishment system designed to enhance supply chain integration by supporting and assisting joint practices.

Cross Functional

Involving or encouraging cooperation among various departments or disciplines within an organization.