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Adoption of the marketing concept
Time Preference
The inclination of individuals to prefer goods and services in the present rather than in the future.
Time Preference
This concept describes individuals' preference for immediate benefits over future ones, influencing their decisions on saving, investing, and consumption.
Time Preference
An individual's preference for receiving goods or services sooner rather than later.
Capital Goods
Long-term physical assets used in the production of goods or services, such as machinery and buildings.
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