Consumer Satisfaction

question 114

Multiple Choice

Consumer satisfaction:

• A) is a highly reliable standard for evaluating macro-marketing effectiveness.
• B) is easy to measure because it is a highly personal concept.
• C) is the objective of all macro-marketing systems.
• D) depends on consumers' level of expectation.
• E) None of these alternatives is correct.

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Definitions:

Autonomy

The capacity to make an informed, uncoerced decision or the quality of being independent and self-directing.

Archetype

Universal, symbolic images that appear across cultures and time periods, embedded in the collective unconscious, as identified by Carl Jung.

Social Interest

A concept in psychology that refers to an individual's inclination towards being cooperative and contributing to the welfare of others in society.

Anima

A term from Jungian psychology referring to the unconscious feminine side of a man.