Making Sure That the Benefits a Customer Receives from a Marketing

question 73

True/False

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

---

Definitions:

Flexible Manufacturing Systems

Systems designed to easily adapt to changes in the product being manufactured, allowing for more efficient production processes and customization.

Production Planning

The process of organizing the elements of production—such as labor, materials, and equipment—to efficiently produce goods and services.

Customer Satisfaction

Customer satisfaction measures how well a company's products or services meet or surpass the expectations of its customers.

Lights Out Factory

A manufacturing plant that operates automatically without the need for human presence on-site, usually controlled by computers or robots.