MACRO-Marketing

question 150

Multiple Choice

MACRO-marketing:

• A) is probably best evaluated by how individual consumer-citizens vote.
• B) can be evaluated with quantitative measures of consumer satisfaction.
• C) is concerned with how efficiently individual companies use their resources.
• D) is easier to evaluate than micro-marketing.
• E) None of these alternatives is correct.

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Definitions:

Variation Range

The difference between the highest and lowest values in a set of data, measuring the spread or dispersion of the data points.

Exaptation

A trait that becomes used for an entirely new purpose during evolution.

Key Innovation

An evolutionary adaptation that gives its bearer the opportunity to exploit a particular environment more efficiently or in a new way.

Adaptive Radiation

An evolutionary process in which organisms diversify rapidly into a multitude of new forms, particularly when a change in the environment makes new resources available or opens new niches.