MICRO-Marketing Effectiveness Can Be Measured By

question 154

Multiple Choice

MICRO-marketing effectiveness can be measured by:

• A) the profits of business firms.
• B) the opinions of intermediaries.
• C) consumer complaints.
• D) attitude research studies.
• E) All of these are good measurements for MICRO-marketing.

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Definitions:

Probability

The likelihood or chance of an event occurring.

Representativeness Heuristic

A cognitive shortcut that involves making judgments about the probability of an event under uncertainty, based on how much it resembles the typical case.

Prototype

A prototype is an original or first model of something from which other forms are copied or developed, often used in the context of designs, inventions, or the formation of categories in cognition.

Colour Perception

Colour perception is the process by which the human eye and brain translate light waves into colour, influenced by physical, psychological, and contextual factors.