The President of a Financial Services Company Says That Her

question 94

Multiple Choice

The president of a financial services company says that her new marketing manager has changed things a lot-making long-range plans about where the firm should focus its effort, and coordinating the decisions about what services to offer and how they should be promoted and priced. It seems that this company is just moving into the:

• A) marketing company era.
• B) sales era.
• C) production era.
• D) marketing department era.
• E) simple trade era.