A National Restaurant Chain Encourages Its Customers to Use Its

question 12

Multiple Choice

A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations. This website is one way of measuring:

• A) Macro-marketing effectiveness.
• B) The effectiveness of competition.
• C) Employee empowerment.
• D) Micro-marketing effectiveness.
• E) All of these alternatives are correct.

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Definitions:

Resume

A structured document used by individuals to present their background, skills, and accomplishments typically for the purposes of securing employment.

Internet Of Things

The network of physical devices, vehicles, and other items embedded with electronics, software, sensors, and network connectivity, enabling these objects to collect and exchange data.

Wireless Networks

Networking technology that allows computers and devices to communicate over a distance without the use of physical cables.

Learning Management System

A software application or web-based technology used to plan, implement, and assess a specific learning process.