Examlex
__________ is one of the most criticized of all marketing activities.
Internal Locus of Control
The belief that one has control over the outcomes of events in their lives, as opposed to external forces beyond their control.
Locus of Control
A psychological concept that refers to individuals' beliefs about the extent to which outcomes in their lives are controlled by internal versus external factors.
External Locus
A perspective that attributes success and failure to external factors and circumstances beyond one's personal control.
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