The Reason That MICRO-Marketing Costs Too Much in Many Firms

question 30

Multiple Choice

The reason that MICRO-marketing costs too much in many firms is that:

• A) the marketing concept has not been accepted and implemented.
• B) most new products are not necessary to meet competition.
• C) marketing is not really needed.
• D) advertising is usually ineffective.
• E) None of these-marketing never costs too much.

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Definitions:

Strategic Operations

Actions taken by an organization to implement strategies in order to improve efficiency, effectiveness, and competitiveness in its operations.

Analytic Operations

The execution or management of tasks and processes based on analysis and logical reasoning.

Workforce Analytics

The use of data analysis and statistical methods to understand, improve, and optimize the workforce and its operations.

Statistical Modelling

The use of statistical methods and algorithms to build models that represent relationships among variables for prediction or analysis.