MICRO-Marketing Will Probably Continue to Cost Too Much as Long

question 33

Multiple Choice

MICRO-marketing will probably continue to cost too much as long as:

• A) the marketing concept is not accepted.
• B) firms fail to identify new opportunities.
• C) firms do "mass marketing."
• D) some managers believe that anyone can run a business successfully.
• E) All of these are reasons why MICRO-marketing will probably continue to cost too much.

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