Regarding Sales Forecasting

question 16

Multiple Choice

Regarding sales forecasting:

• A) marketing managers usually develop their own national income and industry forecasts.
• B) trend extension cannot be used when past sales have varied.
• C) the final step should be to develop an industry sales forecast.
• D) trend extension assumes that past conditions will continue unchanged into the future.
• E) only one forecasting method should be used because different techniques give different forecasts.