Most Critics of Marketing Who Argue That Marketing Managers Help

question 3

Multiple Choice

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition feel this leads to:

• A) restriction of output.
• B) higher prices.
• C) reduction in the national income.
• D) more unemployment.
• E) All of these alternatives are correct.

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Definitions:

Internal Fit

The degree to which an organization's internal strategies, systems, and processes are aligned and consistent with each other.

Competitive Business Strategies

Approaches undertaken by businesses to gain a competitive edge in the market, focusing on pricing, product differentiation, market segmentation, and customer service.

Market Niche

A focused, targetable portion of a market defined by unique preferences or needs that distinguish it from the market at large.

Service Quality

The degree to which a service meets the customer's expectations and needs, often assessed through dimensions like reliability, responsiveness, assurance, empathy, and tangibles.