A S.W.O.T. Analysis Can Help a Marketing Manager

question 144

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) develop a competitive advantage.
• B) define what business and markets the firm wants to compete in.
• C) narrow down to a specific target market and marketing mix from the many alternatives available.
• D) see the pros and cons of different possible strategies.
• E) All of these alternatives are correct.

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Definitions:

Economic Integration

The process by which different countries agree to remove trade barriers between them, increasing the exchange of goods and services as a single market or through various degrees of shared economic policies.

Corporate Codes

Guidelines and principles that outline ethical standards, corporate governance, and social responsibility expected within a corporation.

Enforcement Mechanism

Procedures or methods used to enforce compliance with laws, regulations, or agreements.

Collective Bargaining

The process by which employers and unions negotiate terms of employment, including wages, hours, and working conditions.