Ideally, the Ingredients of a Good Marketing Mix Should

question 117

Multiple Choice

Ideally, the ingredients of a good marketing mix should:

• A) flow logically from all the relevant dimensions of a target market.
• B) match the ingredients typically used by key competitors.
• C) be determined by which ingredients cost the least.
• D) not include much advertising because it's expensive.
• E) None of these alternatives is correct.

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Definitions:

Demand-Oriented

A pricing strategy that sets prices based on the customer's perceived value of the product or service, rather than the seller's cost.

Approximate Price

An estimated cost given to consumers for a product or service, not necessarily the final price.

Tarot-Card Readings

A form of fortune-telling or divination using a deck of tarot cards to gain insight into the past, present, or future by posing a question to the cards.

Federal Trade Commission

A U.S. federal agency established to enforce laws related to consumer protection and competition between businesses.